The world is developing at quite a quick pace, and with it is developing technology. When it comes to the development of software technology, you will notice enormous changes in this field. Many innovations have been made. Today we have software for everything. Software to design web designs, logo designs, to read, write, order and whatnot. Focusing especially on logo design and web design software, the year 2020 has much to offer in this subject. Below you will see some of the best software for logo design and software design of the year 2020. Best Logo and Software Designing Software 1. Adobe Illustrator Looking for the absolute best logo design software? Adobe Illustrator is definitely your stop. It consists of many advanced features, and lets you create stunning logos, icons, drawings, and much more. Moreover, it is a vector graphics editor, so it allows your logo designs and other artwork that you have created in Illustrator to be perfectly scaled based on your requirements. Along with its many outclass features, adobe illustrator also supports SVG Open Type fonts including multiple colors, gradients and transparencies. 2. Wix Logo Maker Wix logo maker comes in handy for the designers who do not have the graphic design repertoire that is required to create a logo in a more advanced program such as Adobe Illustrator. It allows the users to use keywords, standard icons, etc., to build a logo that is suited for all your needs. All you need to do is enter a bit of information, and a robust algorithm will generate options for you. 3. Affinity Designer Affinity Designer is a fast, easy to use, and one of the most inexpensive graphic design software that you can use in the year 2020. Moreover, it consists of almost all the features that are offered by adobe illustrators. These are some of the top most-used software that are used by the designers in 2020. So, what are you waiting for? Get the one which suits you the best and start earning!
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Logo design trends for the future is going to see something refreshing, or they will be the blend of the old ones with some new ideas. As the decade is about to end, and we are stepping into the new decade, there is a need for new designs, which logo designing companies have formulated for designer. Ranging from the various natures of the models, newness of the trending tones is added to the new logo catalyst. However, designing companies are making sure to make the emblems to be the iconic logo designs that targets the audience of the future. This decade has seen technology having the touch of the greatness, software engineering industries keep making things to make technology advance with each day, month, and year. The need for creating the perfect software for logo designers was always crucial. The software industries targeted the logo designing industries, while logo designing firms targeted their audience when they came up with something new, unique, extra-ordinary. Let us dive deep into the details of the logos, which can be trend for 2020. 3D Gradients Gradient is a great way to play with colors and turns them into something of great combination. However, simply the gradient is the old school thing, but it is carrying the excellent value to date among the masses, combination with 3D will make it be the best thing to be presented to the logo designers in 2020. Simple form of gradients can turn colors into the dynamic spectrum of the colors that feel like life and energy into it, while 3d Gradients, add the extra-dimensional aesthetic to it. 3D logo designs will be great for screen, but showing those designs on cards or paper will take extra work. 3D gradients have been tried by a few companies, and the results were excellent, and the response made companies use those designs for long. And as the technologies of the 3D also evolve and going to see the multifarious tools of interaction, the gradient logo design with the 3D going to enjoy an excellent reputation in the market of the designing. Animated Logo Design with Detailing Animated design is not something to be appeared in 2020 only, the design type is in the market for long, but the newness of detailing is going to make these emblems astonishing to see. Designers are dedicated to make the animation logo design more complex, where interesting details are going to be added. The complexity can be exemplified with the moving animated parts of the logo. Be it 2D design or 3D design, the various elements of the logo design will move away from each other to form the animation, and then with iteration, it will be combined to develop the complete logo. Similarly, the free hand is given to the designer to create any artistic design from the parts of the logo design. Elements like colors, 3D features, artistic values are used in the background to glorify the use of the logo design. One essential advantage of this approach is the storytelling. With this style, telling the story is the easiest then before, while other forms of the logo designs leave room for improvement when trying to tell the story. Clean Typography It is not always the best to include the graphics in everything; sometimes, simplicity can make things great, especially when there is work related to logo designing. And having the typography, the logo designer can form various shapes which target geometry, boldness, effectiveness, and practicality of text. The text style used for the typography include sans-serif, Burberry, Celine, Saint Laurent, and much more. Some of the well-known brands of today have the simplest typography-oriented designs, and which increase the possibility of the usage in the future. Multi-layered and Overlapping Logos The linear logo design is going to fade away, as the interest in the multi-layered logos is growing. And preference is changing from linear logos to the overlapping logos with multiple colors. You can consider these designs to be the designs which combine numerous flat visuals to make different shapes, with some touch of shadows, highlights, and colors. Designers keep doing experiments with squares, rectangles, and circles to create more diverse and extra-ordinary logos. One example can be the logos consisting of the multiple small circles set off-center within the larger circle and then adding some layers and shadows to have tactile experience. Designers create semi-transparent layers to create subtle effects. This is important for 2020, and going to make waves in the market because the designing work of that type is everywhere. From mobile devices to applications, the graphics and animations and UI layers of the site have the elements which keep overlapping to tell the stories. Which in some way, is also an excellent opportunity for the logo designers to experiment with some new ideas instead of working on the same linear style of logo designing. Vintage Cartoon Logos Vintage cartoons since the 1930's onwards are some favorite stuff introduced in the field of animation. While the trend of the vintage logo will be revived, as many designers are considering the logo designs of the same pattern. With that, they not only going to create a brand identity but also going to target the nostalgic nerve of the people. As those designs did not fade away, till day, people like and enjoy the vintage cartoon and different designs came out of it. However, the emblems will not create the exact replica of the old designs, but with the help of those, logos will have the modern touch which will generate some aura of itself in the time of advanced technology. To keep people grounded, revival of the vintage work is the best option; however, the same pattern was followed in the 1980's, but again in the 90's, people start experimenting with some unfamiliar designs to tackle the audience in the new millennium. But now, the trend is changing back, where expressive modules and emblem have the potential to create the brand identity to be the best. Just like the excitement people had for the new millennium, which resulted in the revolutionization of various industries, products, services, and even designs, similar excitement is seen for the new decade in the circle of the logo designing industries. Everyone is keen to give the fantabulous work to their audience, some variants of which we have mentioned above, and experiments are being done to create more and more 2020’s designs. By which they may show the world a new era of the logo designs. For more Appealing design visit our website or log onto: https://www.uptownlogodesign.com/ Logo Designing Logo designing is not just a profession; it is a skill, a talent, an art that comes from within a person. Today, every brand needs a logo design in order to target its audience. Iconic logos have the power to connect and communicate with the right audience. The best logo designs are made by the expert and professional logo designers who are well aware of the importance of a logo for a brand. They know that the logo is the face of the brand and has full power to make or break the audience. Hence, they design logos with such creativity that they become the best logo designs of their time. “Design is the intermediary between information and understanding." -- Hans Hoffman, artist and teacher Wondering how Custom logo designers create logos with so much expertise? Scroll down below to know the secret. What is Illustrator? In order to design an iconic logo, you do not have to be extra or create something complicated to grab consumers’ attention. Simple and elegant logo designs have always been proven as the best ones to attract customers. One of the much-used software for logo designing is Adobe Illustrator; it is a professional vector-based design and drawing software program. Basically, any illustrator program allows us to create everything, starting from single design elements to complete compositions. Designers have been using Illustrator for creating posters, symbols, patterns, logos, icons, etc. Steps on Creating Logo Designs on Illustrator Roll below to read 4 simple steps to guide you on how to make a logo design on illustrator: 1.Start by knowing the brand This is the first and the most important step; before you start doing anything, the first thing you must do is to know the brand. Ask the clients about brand personality, its targeted audience, what do they expect from you, and everything that you must ask which will help you in learning about the brand. This is the most important step because, until and unless you do not know about the brand personality and its goals you won’t be able to design a logo that will be best to attract its targeted customers. Once you are done learning about the brand, then its time to move to the second step. 2. Find keywords and sketch your ideas around them Next, you need to do is make a list of keywords. You do not have to be very specific. Write all the words that come to your mind. For example, if it is a car brand, you can write keywords like fastest, fire, massive engine, heavy-duty, beast, etc. This list of keywords is going to stay with you only and will act as a tool for brainstorming images and taglines which you could use for designing in the logo. Once you are done figuring out the words and drawing the sketches, next you must do is show the sketch to your client and get it approved by them. Up till now, you were doing all this work roughly. Once after your concept sketch is approved, it is now time to use illustrator. 3. Let’s get started with illustrator
Remember that choosing the right color combinations is very essential in order to connect with the right audience. Know that every type of audience has unique color psychology. For example, you cannot use black and white color for a kid’s brand, or red and orange color combination for old aged people. Every audience gets attracted to a specific color combination.
While choosing the font, choose the one which best complements your illustration and does not go against your brand and illustration’s main aura. If your logo design is a wordmark type, that contains the name of the brand only, then you will have to express the brand’s values and aesthetics along with the use of typography. Here you need to be extra careful while choosing the font because the characters carry complete meaning and personality within themselves. Try exploring all options, different colors, sizes and shades. There is no harm in exploring every option and then go with the one which you think is the best. Furthermore, being a novice logo designer, don’t restrict yourself to a single font just because all the famous logo designers have used it. You never know the innovation in your logo creation could be the next best logo design. 4. It’s time to present your logo Finally, when you get satisfied with your creation, then present the customized logo design to your client. Make sure you send all the files that are needed to be used to display logo designs in multiple mediums, which include horizontal and vertical versions, full-colored version, black-and-white version, black only, and white only versions of each. At last, you are ready to go, present your design and get all the appreciations. The process may look a bit confusing, but once you start drawing, you will love using the software. All you have to do is start. And remember to explore each and every option; this will not just tell you which options are best to go for your logo design, but will also guide what option you must not choose. Nevertheless, it would be a great experience and a constructive process. To learn more about logo designing, visit Uptown Logo Design - One of the best logo company in the USA. "It's through mistakes that you actually can grow. You have to get bad in order to get good."
-- Paula Scher, graphic designer and painter Gone are the days when “WWW” stood for Wild Wild West. Today it stands for “World Wide Web”, and has irrefutably become the most trusted platform for generating potential leads for businesses.Lead generation, according to Neil Patel, one of the leading digital marketers of our era, is the gravest issue being faced by any business in the contemporary times. Where he is the one pointing towards the conundrum (faced by even the top 500), he provides the solution as well. In his blog, he points out how fresh and up-to-date content, specifically blogs, can help businesses in increasing their lead generation. Now this might sound to be a glad tiding for businesses having professional web designs housed with the latest Content Management System (CMS). For websites having a HTML web design, the news might simply add to their chagrin. Why Is This The Case? You see, static websites are as antediluvian as the Wild Wild West itself. These (presently) cheap web designs, while couple of decades back did work for businesses, since digital presence was merely a makeshift enterprise, but nowadays, these websites simply don’t suffice.Unlike the latest web designs (dynamic websites), each page in static website is coded in a HTML file, making it, well… static, and not offering any navigator-based variance whatsoever.Moreover, any update that is to be done in these websites requires going back to the programmer, and paying them for making even the slightest change. Even common content on every page of the website such as navigation menu, header, and footers, requires separate changing.To make the matters worse, even if businesses manage to update content on a regular basis on their HTML web designs to generate potential leads, but since these websites are not compatible with mobile phones` screens. As a consequence, half of the online fraternity doesn’t simply pull over.Consequence? Capturing the market through lead generation remains a farfetched dream for such businesses, since Google and every other leading search engine rank websites based on their fresh and updated content and user-compatibility. What To Do If Your Business Too Has An HTML Web Design? A simple shift from static to dynamic/CMS web design. Not only the Dynamic websites facilitate mobile-compatibility, assuring 50% more traffic to your websites as is, but also allow the businesses to adapt to the fast-changing digital milieu.Any change or update that needs to be made to the business` webpage, it can be done in an instant and with great ease. For instance, common content needs to be changed only a single time for every page of the website; e-commerce stores can sort their products under different categories, and so forth.Most importantly, a CMS doesn’t even require a programmer to make changes to the web design. Hosting a front-end user management system, it allows people having access to add, delete, alter, and change content on any page of the website, without even requiring them to be proficient in web development or programming.Thus, a simple shift from a static to a dynamic website can ensure your business` tendency to generate more leads to your web-page.However, if you are not a web developer yourself, or are having a hard time making the ends meet, how will you supplant your static web design by a CMS? Well, we`ve got that portion covered for you as well!Here`s a step by step process that elucidates how a business owner can bypass the leading website design agencies having exorbitant website design pricing, and can turn his static website into dynamic CMS. Install CMSMSTo upgrade your business web page, initially find your HTML pages that are available at xyz.com/products.html, xyz.com/aboutus.html, and the home page at xyz.com/index.html.In order to make your webserver respond to the CMSMS, reconfigure it in the following manner.DirectoryIndex Index.html Index.php What this means is whenever you request xyz.com, first, xyz.com/index.html will be searched for, then xyz.com/index.php, and finally, if none are available, “404 not found” will be displayed.It is necessary to have your indices in the order mentioned above, so that when you are making your move from static to dynamic, the old HTML web design is still available.In brevity, the aim is to keep your static pages on hold, install CMSMS, and activate the external pretty URLs (check optional settings during the installation process). Content MigrationThe second step is to move all the content on your HTML web designs to the new – Dynamic ones. Start by moving your “Aboutus” page by logging in to the admin panel, and creating a new page under “content”. Make sure you give it the alias – “Aboutus”. Access your static page`s content, and simply copy it to the new page. Set a template for the new webpage to give it a unique web design. Finally, backup your old “Aboutus” page and delete it on the webserver. Once the entire process is undertaken, browse xyz.com/aboutus.html to see if moving content has succeeded, otherwise, repeat the process as above.Once every page on the webserver has been converted, migrate your index.html`s content. Don’t worry, the web will still look at your business` webpage as index.html – All thanks to the pretty URLs. Configure Your New WebsiteThe new dynamic website is yours to command. Utilizing the various tools such as menu manager, sitemap, news module, CGBlog, gallery, and other modules, you can configure and customize your dynamic website using the CMS. ConclusionThere you have it, a free of cost make over that allows you to generate potential leads and manage content like never before. Nevertheless, if you are still irresolute on how to carry on with the process, instead of going to providers of web designing services (that charge lucratively for such an undertaking) get in touch with UptownLogo Design – One of the best providers of web designing services. Their web developers have the expertise as well as the experience to convert your static website into a dynamic one, that too under a budget! Schedule a free of cost (no obligation) audience with their web developers, and find out for yourself. Web technology has seen the boom since 2010, various trends set the market in the right direction, and users got excellent features since then. Similarly, 2019 been the best year for the web user, or most of the population of the world, as the web became that common, where they can get everything in extra-ordinary ways. From users to web designers, both the parties got some excellent tools that became a trend in the world of web designing. And web designing companies made sure to provide them useful features. Those technologies were made for the more prominent works to seep through minimal details as well. On the other hand, substantial works became more manageable with those updates. While there were many technologies already making waves, new ones told people about the usage of certain things in new ways. There are around the huge number of updates for the web designers, which made 2019 a year of innovation for them. While some worked explicitly for designers, while others helped users get the best experience, let us look and have round-up about the advanced and exceptional web design trends which defined the 2019. Adobe Dreamweaver 2020
Dreamweaver is one of the crucial tools for web designers and web developers, which helps in creating dynamic pages. It helps creators in building code, manage dynamic website. Besides creating designs with HTML, and CSS in Dreamweaver, one can edit the design live, without visiting the site with the help of the URL or link. This saves time, as well as enhance the capacity to modify the content according to the will of the people. Not only that, but the dynamic view of the various devices can be seen with the help of the Dreamweaver, and designers can check designs for different devices, without using the real machines. Now in November 2019, the Dreamweaver released new updates and added to the creative cloud of Adobe. New features include the live editing, which is more seamless than before. Besides that, the ‘auto-sync’ function will make sure to keep all the changes updated on the cloud, or the storage of the company for the designers. And language like JavaScript had advanced features to make designing and development more convenience. CSS3 Animation CSS3 is the latest addition to the bucket of the Cascading Style Sheet language’s catalyst. With the earlier version of the CSS, the creators made sure to help them design and make things in an aesthetically beautiful way. That also helped them compose almost perfect designs for web, which added the great element of the UI design. With the CSS3, the long-awaited features are introducing including rounded corners, scenes, gradients, transitions and animation to make site have animation and graphics of the future. Moreover, the multi-columns and grid layout is provided in the CSS3. Flutter became Giant Flutter is the open-source software development kit, and it uses the Dart programming language for designing the web and UI. Introduced a few years ago, and with new updates, it can create high-performance, high-fidelity mobile apps for iOS and Android. With fewer lines of the code and instructions, dense work of design can be done. This platform is more focused on the non-developer to make the web design with simpler lines of the code, which can be learned and understood by everyone. Beautiful designs and layouts can be created, with the help of the flutter, by using the material design, and Cupertino(iOS) tools. One of the most appreciable thing about the flutter is that it provides the natural look, without adding useless colors and boxes. While the need for minimalization and simplicity is the demand of the time, it will create the needed impact of the positivity on the website. From a simple platform created a few years ago, now it has become a giant one to provide the possibility of designing every type. Cinemagraphs became Best Alternative to the Gifs Cinemagraphs are often muddled with the gifs, but with the same nature of movement in images, there are distinct differences that make it different and unique. Cinamagraph is the picture in which there is a particular element that keeps moving to create the animation or graphic detail, while gif consists of multiple movable elements in shape. This can be placed parallel to the negative space in the graphic designing and logo designing field, as both focus on certain portions of the design. Cinemagraphs are catchy to the users for the uniqueness and beauty, the one pleasant thing that web designers did with it in 2019, was to target the feature which they wanted users to check. The movable object in the design was the target to make sure to gain the attention of the users. There are multiple options to avail when using the mentioned type of design. A designer can use the design already created by some people for the use, or they can create a customized design. Often, customized design is highly preferred, created by adding the work of the site. When creating the layout, the web designer makes sure the moving object is the hero that need higher focus of the people. With that, the product can be highlighted and people may take an interest in it. Mixing Scrolling There are various scrolling elements to present users with some beauty of the web design. The first example of such type which gained more popularity in 2019 is the parallax scrolling. Parallax scrolling takes places when element while scrolling move at slower pace, and then suddenly it takes speed and move faster, during that the background of the website remain visible, and in the end, it creates the 3D type of effect. Even though it does not lie in the category of the 3D, but the science behind the design makes it look similar. And then there is use of the scroll-triggered animations widely used in the layout of the web design to make the design different than regular one. With that, web designers excelled is scroll-revealed content. Voice Input to Avail Services With new tools, highly professional technologies were developed to target the work of the corporations. And because of that, in 2019, the industries focused more on getting direct human input via voice and tone. Clicking and typing were there, but the high demand for voice search made them have similar technologies to get the tool to present essential ideas. For microcopy, now voice feature is introduced. Which takes voice input, and when the service is given the voice note from the company to the customer is delivered. This technology is the trend in web design, because everyone, nowadays, is using more applications than websites on browsers, and application allow the mic to be permitted for it, and users can talk their requirements without writing and selecting services and goods. One such example, which people are using for a long time, is the google search, where voice message does much of the work. Use of Sketch Software Sketch is the software which is not unknown to any web designer. It is in the market for more than five years. But the use of it in 2019 is more than ever before, due to exceptional features and updates in the year that enhanced the experience of the creators. The software is the competitor of Adobe Photoshop and other products from them for designing, and the company of Sketch is making sure to provide the best to be the number one among all. With that intention, they are moving to the advanced and new option to be availed for the users. Sketch is the easiest software for anyone, which is not just easy; it is one of the professional software with which the quality of the content is not reduced in any way. The result from the software, however, can only create the pages, which people can be built with HTML and CSS only. But that too in the best way. There are not unnecessary things included in toolkit of it, as they specifically target the useful stuffs, without getting into many things to save result from being cliché. And one of the essential features, which saves a lot of time, is the default setting of the software to create vectors only. As designer need to do colossal task to convert images into vectors, and this software saves that time, which can be invested in other jobs. While there is a need for the responsive web designs, the use of the vectors is crucial for them. Sketch can also re-size images with more straightforward methods, which saves time too. The Sketch was the top of the charts in the software used by the web designers for its mind-blowing features which came up with the updates in 2019. Glitch Effect Glitch designs are simply the use of the distortion in the web design to enhance the user experience and beauty of the website. Distortion effects are trends, used for the emblem and pages. Faults are always considered negative in almost everything, but designers use it for the creative element to make things look great. Earlier, it was not used, and it used to appear when there were some problems in the shape, size, or colors on the pages, but with time, some makers taken that positively and gave the creative touch. Distortion touch now is being widely used, which gives the look of the film content, and artistic work. GSAP 3 Greensock Animation API(GSAP) is the library with which designers can create animations for a specific purpose. This is one of the software that handles SVG animation easily. Multipurpose tasks can be done by it comfortably. Either it be moving the box from one point to another, or it be the ball to move on screen from one location to another, with simple lines of coding that can be done with the help of the GSAP3. Graphs and layouts can be made, that too with excellent features of the animations. This is one of the most revolutionized versions of the GSAP, which helped a lot of designers to create valuable content for the website. From e-commerce to content management sites, much of the work turned wonderful if designed with GSAP3 in 2019. Finally, 2019 is almost over, visiting the software and techniques used by the web designer in that year is recommended to check the possibilities of the more design-oriented tools for the future. In 2020, more work will be done by alternating and modifying the above-mentioned software to target the trends of the upcoming time. There was the common era of the black and white being used broadly. From newspaper to television, medium of communication and entertainment, black and white were always close to the people, which, world love to date, as the combination in logos especially. People to create the identity of the brand, have experimented with colors and combinations, to get and give the best of every type. The logos are organized by keeping the demands of the target audience, but some logos are universal which targets everyone. Just like that, out of many colors, we consider the black and white logos to be comprehensive, which have been working to provide the best for tedious decades. Large companies did introduce their logo, which was simple but effective, having the black and white color, which not only become identity but memory for many years. From the office, with the glass door for entrance to the receipt or invitation cards, the black and white logo always had the eye-catching aesthetics. Imagine having the color logo on the glass door, would that be the attractive enough? I guess no, the sober choice of the colors would be black or white. Just like that, on the visiting cards, if you put various colors from the rainbow, then it may turn cause fleer when people see it. But it does not deny the importance of the logos with the other attractive colors, but the era of minimalism has all the options for various things. Let us look at 15 brand logos, which changed the way people look at it. Nike Nike, the company which took its name from the Greek goddess of the victory, and the brand which does not need any introduction, has the logo of the black color for years. Not only using black and white, but ruling the market for years. The logo by look is the simplest, but the impact is creating the buzz all over the world. The logo of Nike, was introduced in 1971, which was the blue-lined swoosh, and Nike was printed between it. But that logo was not well developed as the logo used to look like any random design, with no unusual aspect and study of the logo design. And in 1985, the black color logo was introduced, and Nike typography was given to it, which has no much different than the recent one but when they introduced that, it had the black box in which the swoosh is completely white with the Nike text given on it. And again, the final and the present logo was introduced in a short time after that. The Black and white colors look like the king colors, besides the goddess name Nike. The only logo that did not get that good response was the first logo design with the blue line with only. And some orange logo was introduced, but that design fed away very early. The black and white logo which prominently showcase to the world the symbol which showcases the positivity, victory, and happiness. For long, that logo was company red color, which defined the passion, according to the company. But the most sober design they thought of creating was the black, which they are using it now for a long time. It had provided the vibes of positivity and well being, as the logo also symbolizes the ‘all right’ or ‘all is good.’ Apple Inc. Logo Apple Inc., who would not be similar to it, of course, most percentage would be. This company had a long history with the logo evolution, starting with the logo of the multiple colors, which gave the color impression of the rainbow in earlier days. After a while, they have changed the approach to the minimalization and made it wholly black or white, with time to time. Currently, the Apple Inc. has the complete black logo in 2019. The giant industry uses these colors because they know the impression of what can be the most satisfying. The soberness and calmness of these colors have connected the broader audience. Suppose, if this company had a colorful logo with various designs, it would not impact the same way. New York Yankees The favorite franchise of the area of US, it had made many fans. And it did not only get popular with as the logo of sports team alone, but the franchise had multiple products in the field of sports have been creating buzz. The New York Yankee logo is not black, but the brown colors with the contrast looks almost black. The first logo which created in 1902, had variations more than desired, many designed was repeated but the most prominent design of the logo was that brown and black contrast logo, which people can see with any product like cap, sports kit, jersey belonging to it. The logo is similar to the majority because of colors and design. Puma The German company, which is mainly famous for the footwear and athletic accessories, also having the black logo for long. The black logo which consists of the design of the leaping puma, also called the panther. The color is nostalgic to many, and the logo symbolizes the courage of the cougar to fly high. Which is also the symbolization of the athlete, who should work faster like cougar and try to fly high, in every sport and field they are contesting in. Adidas The company which is no lesser than any other company in the competition of the footwears, has the most successful logo design for many years. The secret of success is the use of unique color, and often that is black. But at times, they have experimented with various colors, but again they lead the logo with black or white. Accenture The black is having a great time of life, as every giant firm is utilizing it for logo purposes. One of those is the Accenture, which provides software solutions to various people throughout the US and the world. The black logo containing the text of the name and one greater-than sign is penned down above the t in the Accenture, which represent the more the growth and success with time. For more information visit our website: https://www.uptownlogodesign.com/logo-design Facebook v/s Twitter Facebook and Twitter are two of the biggest social media giants. The controversies between social networking websites regularly go On and Off. Both these social media giants have brought the world close together. With this rapid increase in technology, these social media sites are giving rise to new social media trends. Every day people are getting more social media literate, and developments are going on a whole new level. Facebook is a social networking service, a for-profit corporation owned by the world-famous, Mark Zuckerberg. This social networking site was launched in 2004; it has 1.15 billion plus users worldwide. It can be used via mobile phones, laptops, desktops, and tablet computers. Facebook is a free website and allows everyone to register and create profiles, send messages, upload images, videos, and stay connected. The mission of this most popular social networking website is to give people the power to share and to help make the world more open and connected. On the other hand, another giant is Twitter, which is an online news, and social networking service. It was launched in 2006 and has 560 million plus users worldwide. On Twitter, users interact through tweets, and the limit of each tweet is only restricted to 140 characters. Twitter’s mission statement states, “To give everyone the power to create and share ideas and information instantly without any barriers.” Recently, Facebook unveiled a new logo to distinct its company from its core social network website. The blog was published on Facebook newsroom by Antonio Lucio, Chief Marketing Officer of Facebook, on the 4th of November, 2019, since then people have been showing love-hate reaction to the brand. Background Rebranding logo designs has started as a trend these days. Very recently, Microsoft announced to redesign its logo, which they have not updated for the past five years. Currently, Facebook has also revealed its new brand redesign. This big news was announced in a blog post by the chief marketing officer of the platform, Antonio Lucio. According to him, the redesigning will help customers to better understand about the company, which is behind the apps they are using. Lucio further writes that the brand wants explicitly to differentiate the Facebook app from the Facebook company. This new branding has been designed for clarity, and it has used custom typography and capitalization in order to create a visual distinction between the company and the app. The various apps that fall under the Facebook company brand as enlisted by Lucio include the Facebook app, Instagram, WhatsApp, Messenger, Oculus, Workplace, Calibra, and Portal. All these applications and technologies have been sharing the infrastructure for years, plus the teams that are behind them work together recurrently. Hence, the new FACEBOOK logo will be there on each separate product, new company website, and marketing materials. Twitter’s CEO, Jack Dorsey’s Reaction Jack Dorse, the CEO of Twitter, did not miss the opportunity of criticizing. Even though his mocking was not very direct, but the expressions said it all. Other people’s review Dorsey is not the only one mocking the new logo design, political commentators, and tech journalists did not stay behind either. Edward Hardy said that “This is Facebook's new corporate logo Someone spent millions on that.” The Verge's Nilay Patel said, “Facebook letting Mark Zuckerberg personally design a new logo in Word 97 was an interesting choice.” According to Caesy Newton, “The new Facebook logo is just … the opening titles from Succession?” US Senator, Elizebath Warren also tweeted, “Facebook can rebrand all they want, but they can’t hide the fact that they are too big and powerful. It’s time to #BreakUpBIGTECH.” Facebook’s Point of View Despite the negative comments and mocking, Facebook is still firm on its decision. According to the company, Facebook has always been using its social network’s word-mark to depict the company as in full length. But now, after 15 years from its founding, Facebook has become far more comprehensive as a parent brand, and the company apparently felt the need to differentiate itself from the social network it was constructed upon.
The company also reported that the new logo has used custom typography and is “designed for clarity,” having the main objective of creating a “visual distinction between the company and the app.” In addition to this, Facebook company says that the purpose of including “from Facebook” is to make people aware that all of its apps have “shared infrastructure” and they rely on many of the same teams. Antonio Lucio, Facebook’s chief marketing officer, writes that “people should know which companies make the products they are using.” However, in the synchronous time, it feels like the new logo might also be an attempt to keep Facebook’s different brands distinguished, and to amid the almost nonstop controversy. These different logo designs seem to portray that Facebook: the company is not entirely defined by Facebook: the social network, perhaps, they just happen to share the same name and controlling interests. Another Announcement In his blog, named “Introducing our new company brand,” By Antonio Lucio, Chief Marketing Officer of Facebook company, he gave the information about the timings when new Facebook brand will officially be in use. He also stated that it will initiate a new company website. His exact words were, “Over the coming weeks, and we will start using the new brand within our products and marketing materials, including a new company website”. The importance of a website in this digital marketing era cannot be denied; the news shows that Facebook company may be laying hands on expanding business even furthermore. Conclusion Even though people have been mocking Facebook, but the brand seems quite confident about their new strategy of distinguishing the company with its applications. There is always a reason behind every change; let’s see with this improvised strategy what drastic change Facebook will offer in the future. Logos are the fastest way to memorize and hence, recognize a brand. This is why all top-notch companies put great emphasis on designing their logo.
Why is that 80% of Americans can easily recognize the logo of brands like Google, Apple, Nike, McDonalds as compared to the logos of lesser-known brands? Logo is the front door of your brand; it gives the direct entry to your business. It's a greeting. It's an energetic force. It launches first impression. All the world-famous logos have these ingredients embedded down in their logo's identity. You must be pondering over what makes a successful logo design? Successful logos stand out from the crowd, are easily recognizable, and reflect a brand's value. They look timeless, professional, and build instant trust. Successful logos are flexible. They look good in any size, any place. Market trends are ever-changing. However, characteristics like patterns, colors, typography have a massive impact on how your logo will be perceived. And this is something all the big brands have been following that keeps them connected to their audience. Several brands have raised the bar of logos too high. This is because people have always remembered iconic logos due to the incredible success of the brands they represent. We can learn a lot from their brands if we study their pattern and tactics adhesively. Certain brands have been so successful that their logos are forever embedded in our memory. This includes brands like Nike, Coca-Cola, Google, Microsoft, Amazon etc. Do you wonder how the logos of these insanely successful brands are so easily recognized while others fail to achieve the same level of success as them? It's a mind-boggling puzzle. Here we have made things easier for you and listed down five reasons why these brands are thriving. They are designed and shaped correctly The dimensions and shapes of your logo can make a critical impact. Flat designs are generally more successful than intricate ones, Microsoft and Yahoo are perfect examples for this. However, certain beveled logos have also been successful, for example, BMW, Volkswagen, and Mercedes. Plus, if you research the top global brands, you will notice rectangles has been used far more often than any other regular shape. They are simple and clear Simplicity is the real winner. One of the core goals of catchy logos is simplicity. The type of color, design, typeface, size. Everything matters. Most of the famous brands don't have more than two colors in their logo to incorporate simplicity and avoid too much complexity. Consumers will remember your logo far more easily if it only entails one color, which can also become a synonym for your brand. They carry consistency Your brand must have an unmatched consistency that is evident and unwavering. If your logo on a signboard is different from your logo on other brand merchandise, your brand will not achieve the exact success it's aiming for. Neither will it adhere to the look it wants and, therefore, can be challenging to remember easily. Consistent logos help your consumers to remember your brand. While searching for packages on shelves, and they will choose it over your competitors" because they are familiar with it. They are highly memorable A logo should also be significant. And to accomplish this, it needs to be simple and easy to recall. McDonald's golden arches are a perfect example of a logo that stays in mind and stands out from other brands. They reflect the product/services Your logo, in one way or the other, should be able to reflect the product/service you're selling. You can consider Apple, for example. The original logo had Isaac Newton by an apple tree with the words 'Apple Computer Co' incorporated on it. However, the current logo is simple, sleek, just as their products are. The logo is aligned with their products, which are impeccable and sophisticated. Similarly, if you own a restaurant, you wouldn't want a bag to represent your brand but rather a tuna to describe the cuisine you offer. Make it effortless Your logo design is one of the most exciting elements of your brand. However, this doesn't mean that you should incorporate too many details in it and get carried away with your approach. A simple method can make your logo more versatile and flexible that can be used across a wide range of media. Keep it relevant It does not matter how fascinating your logo is, if it doesn't represent your business correctly. Pink is hardly a suitable color for a 'masculine' brand. If your logo is simple and has just one color in it, the typography should be authoritative and visible. If you're having a hard time figuring what kind of logo you should use, you can always do some research on your competitors' brand. Be Loud and Distinctive All iconic brands have been loud and distinctive. They stand out from their competitors regardless of where they appear. While you can always drive some inspiration from your competitors, it is essential to note that you must be unique in your own right. It is also crucial that you have something memorable about the imagery you insert in your logo. The more distinct your logo the easier it is for your potential customer to remember and recall. A lot of people form stable and robust bonds with iconic brands based on the company's long history and abundant popularity that has led to continuous success. For example, people don't purchase shoes from Nike because it's the only shoe brand. Neither are they buying shoes from them because it offers reasonable market rates. But instead, they do so because they are buying the idea that anyone can accomplish anything thanks to the 'Just do it' slogan. All the iconic brands have mastered phycological marketing. These brands spend years and years in crafting a unique personality for their brand that sells concepts and ideas that resonate very clearly with what people want to buy. Iconic brands play a massive part in the everyday life of their consumers and hence enjoy a great deal of brand loyalty-sometimes so much so that other companies can't compete at all. While the features of these iconic brands aren't set in stone, the majority of the experts agree that the following features are what sets these brands apart from their competitors. Their solid historical and cultural attachment: Iconic brands penetrate the beliefs and values of the society. Their logo becomes a visual sign of what the brand offers. It reflects their purposes, values, stories of the target audience. This makes it easier for the brand to connect to even the most complicated of consumers. Their personality and brand image: Even though it's a digital age, iconic brands have identities that prevail in other brands because they are powerful, easy-to-recognize, consistent, and compelling. We offer you high quality logo designs. Their unique story and history: Regardless of what happens, ruling brands remain loyal and faithful to their account. And their logo is an accurate representation of their values. This means that even though trends and brand offerings change and enhance massively, the original brand identity remains constant, and the logo is a visual proof of that. For example, brands like Nike, Adidas, Apple have kept their logos the same for the last two decades, even though their brand has outgrown its original capacity. However, it is essential to note that your brand may follow all these steps and still be not be as iconic or successful as your competitors. Your brand's logo should equate your products and services in parallel to your consumer's expectations from your brand. Having an incredible logo will not save a sinking brand due to inferior quality products. However, if you know your products/services are amazing and carry a high potential, your logo can promise you long term success. Check out Uptown Logo Design to get Iconic Logos Uptown logo design offers you incredible logos that will give your brand an iconic and professional image. Our team of highly skilled and creative graphic designers know how to mold logos according to the client’s requirements. If you’re looking for premium quality and creative logos that represent your brand in its true essence check out our website. Within just 5 years, Uptown Logo has created over a thousand logos for wide range of clientele. Whenever we think of 1960s, the thing that mostly comes over our mind is the eccentric fashion wave, the hippie culture movement but there’s another thing from the 60s that shaped the current world’s trends- The graphic designs. The initial wave The graphic art in the sixties was divided into two main stylistic groups. Some artworks by artists kept on evolving with modern style that was slightly influenced by the ever-trending Swiss Style, which ended up having a crucial impact on the over all typography and the layout design during the era. A fusion of various ingredients The sixties were also a fabulous time for modernist illustration, having illustrators like Charley Harper making a huge mark in the design universe with his ideology of stylized design on grainy textures with colorful drawings and loud geometric shapes. This simple range of design had a very commercial appeal and found no difficulty in becoming a perfect fit for textile prints, as well as the graphic currency in the highly evolving advertising industry. The Hippie Culture Another massive trending wave in the 60s, was the psychedelic design which was influenced by the hippie, free love, rock ‘n’ roll movements. Also, the increased usage of hallucinogenic drugs affected the subjects of graphic designs. The Return In 2019, the vintage graphic designs of the 60s have taken a comeback with grainy images being used increasingly not just in graphic design but also real-time photography. A fusion of modern art and a vintage, psychedelic, 60s inspired graphic culture is being applied and created in a lot of areas of advertising. Successful brands like Dolce & Gabbana, HnM are quickly implanting the 60s influenced graphic in not just their clothing collections but also the artwork campaigns. WordPress raises investments
WordPress has managed to secure its position as a leading web development host. What further strengthened its position was the announcement of its parent company’s $300 million raise at their $ 3 billion valuation. That also happened just weeks after Tumblr was taken from Verizon and bought by Automattic. However, that doesn’t end the ruthless competition for WordPress. In fact, they now have to worry about Duda which is one of their leading competitors as of now. What is Duda? You must be wondering, what is Duda? Well, it’s a cloud-based website platform that offers building arena to developers- mostly targeting, traditionally non-technical web developers at Saas platforms and other digital agencies. However, recently they dropped a bomb that could potentially make WordPress a little stressed for their future- that Duda raised $25 million from Susquehanna Growth Equity- a single investor. A new rising star The new funding brings the startup from Palo-Alto to a $50 million investment to date, brings Duda to a milestone achievement within a very short period. Until now there are over 560,000 websites built from the platform. The new kid on the block The CEO of the company Itai Sadan says, the funding will be used to invest in the platform-they already have a massive team of engineers working in Israel along with a team of sales and marketing, to make Duda enter the competition with bigger companies. The Potential Duda initially started off as mobile-first development platform. At that time the company believed mobile web to be a crucial and viable platform that could expand to build native apps for mobile platforms. Duda is definitely on the rise, within just 9 years this Palo Alto based start-up has managed to acquire over half a million worth of investments and is only going to increase in the future! For more information visit our website: https://www.uptownlogodesign.com/web-development/ |
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