Sony has finally got something to show after keeping its next-generation console design a secret for quite some time now. Yes, I am referring to the recent announcement of revealing the PlayStation 5 logo. This proclamation was made during its CES 2020 presentation on Monday night. And soon after that, it was openly mocked for being predictable in an unpropitious way.
Haven’t yet heard about it? Well, let me walk you through it. I am sure you know what the PlayStation 4 logo design looks like. The black background with the white text added to it. Now delete the 4 and replace it with 5, and there you have it. That was quick and easy, right? It is not really surprising that the logo is exactly the same except for the number 5; it is following the design style closely that has been used from the very start. Another reason why a majority of the fans joked about this news could be the way it was revealed, and that too on a prominent stage at a significant technology event. When Jim Ryan, the Sony Interactive Entertainment president CEO, started off with how they are working to make sure of unique experiences being delivered with unprecedented speed, it looked like something bombshell around the video game streaming is about to be unveiled. The excitement gradually started to turn into disappointment when the not-so-new logo was announced instead of the PS5 release date. The next-generation console fans were looking forward to glean a bunch of details about the new release, but it was not really worth it. Though they also confirmed the game Godfall and The Lord of the Rings: Gollum for PS5, PC and Xbox Series X, but let’s say this did not stop fans from wanting to know more about the next-generation console. And, it would be too soon to say anything about it. However, one thing to learn from the incident is to save yourself from such an embarrassment by investing in an iconic logo that speaks volumes about your work. And let me tell you, it does not even cost much!
0 Comments
This is the era of creativity and new technology. With every passing moment, discoveries and inventions are taking place. However, you cannot come up with something innovative unless you make yourself leave the boundaries of limitations and learn something new. Today, in order to be successful in any field, whether it is of professional website design, creative logo design or any non-computational area, it is must that you learn multiple skills, rather than focusing on one skill or a particular talent only. To be an all rounder is what the world is seeking today! When it comes to designing career, whether website designing or logo designing or graphic designing, you have to keep yourself up to date all the time, or else you will lose your value in the market. Below we have categorized five skills that you can learn to elevate your career in designing. 5 Skills to Advance Your Designing Career. 1. UX DESIGN UX design which also known as user experience design is about controlling and influencing the way users experience your designs. While working on UX, a designer needs to think about user psychology, color choices, page turn up, design conventions and patterns that are industry standard, etc. All these features together will help a designer in learning about the key factors that are required for effective website designing and logo designing. 2. UI DESIGN UI or User interface design (UI) is very much like the UX design, but it focuses more on the appearance of website design and how it influences functionality, rather than focusing on the features itself. Hence, the UI designers spend most of their time on the outer look and feel, instead of giving the immersive experience of clicking around the site and using it. 3. AI/AR/VR
The newer technologies are also becoming important for designing agencies. These include AI: Artificial Intelligence, AR: Augmented Reality, and VR: Virtual Reality, etc. Every designer needs to keep a close eye on such development fields, in order to stay alert about all new skills. 4. Expansive Thinking Other than technological skills, it is also vital that a designer learns analytical skills as well. Because EQ is equally important than IQ rather more important than IQ. The ability to think expansively is a useful skill for designers as it will help them to stay focused, open to criticism, and see things with multiple perspectives. 5. Problem Solving Problem-solving skill is something that a designer would learn with experience. It is vital to learn this skill as it will help website designers and logo designers to drag themselves out of the darkness every time, they will face designer’s block. This is all. To learn more about logo designing or to get a professional website designed by the best professional website designers, visit now, Uptown Logo Design. The world is developing at quite a quick pace, and with it is developing technology. When it comes to the development of software technology, you will notice enormous changes in this field. Many innovations have been made. Today we have software for everything. Software to design web designs, logo designs, to read, write, order and whatnot. Focusing especially on logo design and web design software, the year 2020 has much to offer in this subject. Below you will see some of the best software for logo design and software design of the year 2020. Best Logo and Software Designing Software 1. Adobe Illustrator Looking for the absolute best logo design software? Adobe Illustrator is definitely your stop. It consists of many advanced features, and lets you create stunning logos, icons, drawings, and much more. Moreover, it is a vector graphics editor, so it allows your logo designs and other artwork that you have created in Illustrator to be perfectly scaled based on your requirements. Along with its many outclass features, adobe illustrator also supports SVG Open Type fonts including multiple colors, gradients and transparencies. 2. Wix Logo Maker Wix logo maker comes in handy for the designers who do not have the graphic design repertoire that is required to create a logo in a more advanced program such as Adobe Illustrator. It allows the users to use keywords, standard icons, etc., to build a logo that is suited for all your needs. All you need to do is enter a bit of information, and a robust algorithm will generate options for you. 3. Affinity Designer Affinity Designer is a fast, easy to use, and one of the most inexpensive graphic design software that you can use in the year 2020. Moreover, it consists of almost all the features that are offered by adobe illustrators. These are some of the top most-used software that are used by the designers in 2020. So, what are you waiting for? Get the one which suits you the best and start earning!
To hire the best logo designers for your brand, visit now https://www.uptownlogodesign.com/ Logo design trends for the future is going to see something refreshing, or they will be the blend of the old ones with some new ideas. As the decade is about to end, and we are stepping into the new decade, there is a need for new designs, which logo designing companies have formulated for designer. Ranging from the various natures of the models, newness of the trending tones is added to the new logo catalyst. However, designing companies are making sure to make the emblems to be the iconic logo designs that targets the audience of the future. This decade has seen technology having the touch of the greatness, software engineering industries keep making things to make technology advance with each day, month, and year. The need for creating the perfect software for logo designers was always crucial. The software industries targeted the logo designing industries, while logo designing firms targeted their audience when they came up with something new, unique, extra-ordinary. Let us dive deep into the details of the logos, which can be trend for 2020. 3D Gradients Gradient is a great way to play with colors and turns them into something of great combination. However, simply the gradient is the old school thing, but it is carrying the excellent value to date among the masses, combination with 3D will make it be the best thing to be presented to the logo designers in 2020. Simple form of gradients can turn colors into the dynamic spectrum of the colors that feel like life and energy into it, while 3d Gradients, add the extra-dimensional aesthetic to it. 3D logo designs will be great for screen, but showing those designs on cards or paper will take extra work. 3D gradients have been tried by a few companies, and the results were excellent, and the response made companies use those designs for long. And as the technologies of the 3D also evolve and going to see the multifarious tools of interaction, the gradient logo design with the 3D going to enjoy an excellent reputation in the market of the designing. Animated Logo Design with Detailing Animated design is not something to be appeared in 2020 only, the design type is in the market for long, but the newness of detailing is going to make these emblems astonishing to see. Designers are dedicated to make the animation logo design more complex, where interesting details are going to be added. The complexity can be exemplified with the moving animated parts of the logo. Be it 2D design or 3D design, the various elements of the logo design will move away from each other to form the animation, and then with iteration, it will be combined to develop the complete logo. Similarly, the free hand is given to the designer to create any artistic design from the parts of the logo design. Elements like colors, 3D features, artistic values are used in the background to glorify the use of the logo design. One essential advantage of this approach is the storytelling. With this style, telling the story is the easiest then before, while other forms of the logo designs leave room for improvement when trying to tell the story. Clean Typography It is not always the best to include the graphics in everything; sometimes, simplicity can make things great, especially when there is work related to logo designing. And having the typography, the logo designer can form various shapes which target geometry, boldness, effectiveness, and practicality of text. The text style used for the typography include sans-serif, Burberry, Celine, Saint Laurent, and much more. Some of the well-known brands of today have the simplest typography-oriented designs, and which increase the possibility of the usage in the future. Multi-layered and Overlapping Logos The linear logo design is going to fade away, as the interest in the multi-layered logos is growing. And preference is changing from linear logos to the overlapping logos with multiple colors. You can consider these designs to be the designs which combine numerous flat visuals to make different shapes, with some touch of shadows, highlights, and colors. Designers keep doing experiments with squares, rectangles, and circles to create more diverse and extra-ordinary logos. One example can be the logos consisting of the multiple small circles set off-center within the larger circle and then adding some layers and shadows to have tactile experience. Designers create semi-transparent layers to create subtle effects. This is important for 2020, and going to make waves in the market because the designing work of that type is everywhere. From mobile devices to applications, the graphics and animations and UI layers of the site have the elements which keep overlapping to tell the stories. Which in some way, is also an excellent opportunity for the logo designers to experiment with some new ideas instead of working on the same linear style of logo designing. Vintage Cartoon Logos Vintage cartoons since the 1930's onwards are some favorite stuff introduced in the field of animation. While the trend of the vintage logo will be revived, as many designers are considering the logo designs of the same pattern. With that, they not only going to create a brand identity but also going to target the nostalgic nerve of the people. As those designs did not fade away, till day, people like and enjoy the vintage cartoon and different designs came out of it. However, the emblems will not create the exact replica of the old designs, but with the help of those, logos will have the modern touch which will generate some aura of itself in the time of advanced technology. To keep people grounded, revival of the vintage work is the best option; however, the same pattern was followed in the 1980's, but again in the 90's, people start experimenting with some unfamiliar designs to tackle the audience in the new millennium. But now, the trend is changing back, where expressive modules and emblem have the potential to create the brand identity to be the best. Just like the excitement people had for the new millennium, which resulted in the revolutionization of various industries, products, services, and even designs, similar excitement is seen for the new decade in the circle of the logo designing industries. Everyone is keen to give the fantabulous work to their audience, some variants of which we have mentioned above, and experiments are being done to create more and more 2020’s designs. By which they may show the world a new era of the logo designs. For more Appealing design visit our website or log onto: https://www.uptownlogodesign.com/ Logo Designing Logo designing is not just a profession; it is a skill, a talent, an art that comes from within a person. Today, every brand needs a logo design in order to target its audience. Iconic logos have the power to connect and communicate with the right audience. The best logo designs are made by the expert and professional logo designers who are well aware of the importance of a logo for a brand. They know that the logo is the face of the brand and has full power to make or break the audience. Hence, they design logos with such creativity that they become the best logo designs of their time. “Design is the intermediary between information and understanding." -- Hans Hoffman, artist and teacher Wondering how Custom logo designers create logos with so much expertise? Scroll down below to know the secret. What is Illustrator? In order to design an iconic logo, you do not have to be extra or create something complicated to grab consumers’ attention. Simple and elegant logo designs have always been proven as the best ones to attract customers. One of the much-used software for logo designing is Adobe Illustrator; it is a professional vector-based design and drawing software program. Basically, any illustrator program allows us to create everything, starting from single design elements to complete compositions. Designers have been using Illustrator for creating posters, symbols, patterns, logos, icons, etc. Steps on Creating Logo Designs on Illustrator Roll below to read 4 simple steps to guide you on how to make a logo design on illustrator: 1.Start by knowing the brand This is the first and the most important step; before you start doing anything, the first thing you must do is to know the brand. Ask the clients about brand personality, its targeted audience, what do they expect from you, and everything that you must ask which will help you in learning about the brand. This is the most important step because, until and unless you do not know about the brand personality and its goals you won’t be able to design a logo that will be best to attract its targeted customers. Once you are done learning about the brand, then its time to move to the second step. 2. Find keywords and sketch your ideas around them Next, you need to do is make a list of keywords. You do not have to be very specific. Write all the words that come to your mind. For example, if it is a car brand, you can write keywords like fastest, fire, massive engine, heavy-duty, beast, etc. This list of keywords is going to stay with you only and will act as a tool for brainstorming images and taglines which you could use for designing in the logo. Once you are done figuring out the words and drawing the sketches, next you must do is show the sketch to your client and get it approved by them. Up till now, you were doing all this work roughly. Once after your concept sketch is approved, it is now time to use illustrator. 3. Let’s get started with illustrator
Remember that choosing the right color combinations is very essential in order to connect with the right audience. Know that every type of audience has unique color psychology. For example, you cannot use black and white color for a kid’s brand, or red and orange color combination for old aged people. Every audience gets attracted to a specific color combination.
While choosing the font, choose the one which best complements your illustration and does not go against your brand and illustration’s main aura. If your logo design is a wordmark type, that contains the name of the brand only, then you will have to express the brand’s values and aesthetics along with the use of typography. Here you need to be extra careful while choosing the font because the characters carry complete meaning and personality within themselves. Try exploring all options, different colors, sizes and shades. There is no harm in exploring every option and then go with the one which you think is the best. Furthermore, being a novice logo designer, don’t restrict yourself to a single font just because all the famous logo designers have used it. You never know the innovation in your logo creation could be the next best logo design. 4. It’s time to present your logo Finally, when you get satisfied with your creation, then present the customized logo design to your client. Make sure you send all the files that are needed to be used to display logo designs in multiple mediums, which include horizontal and vertical versions, full-colored version, black-and-white version, black only, and white only versions of each. At last, you are ready to go, present your design and get all the appreciations. The process may look a bit confusing, but once you start drawing, you will love using the software. All you have to do is start. And remember to explore each and every option; this will not just tell you which options are best to go for your logo design, but will also guide what option you must not choose. Nevertheless, it would be a great experience and a constructive process. To learn more about logo designing, visit Uptown Logo Design - One of the best logo company in the USA. "It's through mistakes that you actually can grow. You have to get bad in order to get good."
-- Paula Scher, graphic designer and painter There was the common era of the black and white being used broadly. From newspaper to television, medium of communication and entertainment, black and white were always close to the people, which, world love to date, as the combination in logos especially. People to create the identity of the brand, have experimented with colors and combinations, to get and give the best of every type. The logos are organized by keeping the demands of the target audience, but some logos are universal which targets everyone. Just like that, out of many colors, we consider the black and white logos to be comprehensive, which have been working to provide the best for tedious decades. Large companies did introduce their logo, which was simple but effective, having the black and white color, which not only become identity but memory for many years. From the office, with the glass door for entrance to the receipt or invitation cards, the black and white logo always had the eye-catching aesthetics. Imagine having the color logo on the glass door, would that be the attractive enough? I guess no, the sober choice of the colors would be black or white. Just like that, on the visiting cards, if you put various colors from the rainbow, then it may turn cause fleer when people see it. But it does not deny the importance of the logos with the other attractive colors, but the era of minimalism has all the options for various things. Let us look at 15 brand logos, which changed the way people look at it. Nike Nike, the company which took its name from the Greek goddess of the victory, and the brand which does not need any introduction, has the logo of the black color for years. Not only using black and white, but ruling the market for years. The logo by look is the simplest, but the impact is creating the buzz all over the world. The logo of Nike, was introduced in 1971, which was the blue-lined swoosh, and Nike was printed between it. But that logo was not well developed as the logo used to look like any random design, with no unusual aspect and study of the logo design. And in 1985, the black color logo was introduced, and Nike typography was given to it, which has no much different than the recent one but when they introduced that, it had the black box in which the swoosh is completely white with the Nike text given on it. And again, the final and the present logo was introduced in a short time after that. The Black and white colors look like the king colors, besides the goddess name Nike. The only logo that did not get that good response was the first logo design with the blue line with only. And some orange logo was introduced, but that design fed away very early. The black and white logo which prominently showcase to the world the symbol which showcases the positivity, victory, and happiness. For long, that logo was company red color, which defined the passion, according to the company. But the most sober design they thought of creating was the black, which they are using it now for a long time. It had provided the vibes of positivity and well being, as the logo also symbolizes the ‘all right’ or ‘all is good.’ Apple Inc. Logo Apple Inc., who would not be similar to it, of course, most percentage would be. This company had a long history with the logo evolution, starting with the logo of the multiple colors, which gave the color impression of the rainbow in earlier days. After a while, they have changed the approach to the minimalization and made it wholly black or white, with time to time. Currently, the Apple Inc. has the complete black logo in 2019. The giant industry uses these colors because they know the impression of what can be the most satisfying. The soberness and calmness of these colors have connected the broader audience. Suppose, if this company had a colorful logo with various designs, it would not impact the same way. New York Yankees The favorite franchise of the area of US, it had made many fans. And it did not only get popular with as the logo of sports team alone, but the franchise had multiple products in the field of sports have been creating buzz. The New York Yankee logo is not black, but the brown colors with the contrast looks almost black. The first logo which created in 1902, had variations more than desired, many designed was repeated but the most prominent design of the logo was that brown and black contrast logo, which people can see with any product like cap, sports kit, jersey belonging to it. The logo is similar to the majority because of colors and design. Puma The German company, which is mainly famous for the footwear and athletic accessories, also having the black logo for long. The black logo which consists of the design of the leaping puma, also called the panther. The color is nostalgic to many, and the logo symbolizes the courage of the cougar to fly high. Which is also the symbolization of the athlete, who should work faster like cougar and try to fly high, in every sport and field they are contesting in. Adidas The company which is no lesser than any other company in the competition of the footwears, has the most successful logo design for many years. The secret of success is the use of unique color, and often that is black. But at times, they have experimented with various colors, but again they lead the logo with black or white. Accenture The black is having a great time of life, as every giant firm is utilizing it for logo purposes. One of those is the Accenture, which provides software solutions to various people throughout the US and the world. The black logo containing the text of the name and one greater-than sign is penned down above the t in the Accenture, which represent the more the growth and success with time. For more information visit our website: https://www.uptownlogodesign.com/logo-design Facebook v/s Twitter Facebook and Twitter are two of the biggest social media giants. The controversies between social networking websites regularly go On and Off. Both these social media giants have brought the world close together. With this rapid increase in technology, these social media sites are giving rise to new social media trends. Every day people are getting more social media literate, and developments are going on a whole new level. Facebook is a social networking service, a for-profit corporation owned by the world-famous, Mark Zuckerberg. This social networking site was launched in 2004; it has 1.15 billion plus users worldwide. It can be used via mobile phones, laptops, desktops, and tablet computers. Facebook is a free website and allows everyone to register and create profiles, send messages, upload images, videos, and stay connected. The mission of this most popular social networking website is to give people the power to share and to help make the world more open and connected. On the other hand, another giant is Twitter, which is an online news, and social networking service. It was launched in 2006 and has 560 million plus users worldwide. On Twitter, users interact through tweets, and the limit of each tweet is only restricted to 140 characters. Twitter’s mission statement states, “To give everyone the power to create and share ideas and information instantly without any barriers.” Recently, Facebook unveiled a new logo to distinct its company from its core social network website. The blog was published on Facebook newsroom by Antonio Lucio, Chief Marketing Officer of Facebook, on the 4th of November, 2019, since then people have been showing love-hate reaction to the brand. Background Rebranding logo designs has started as a trend these days. Very recently, Microsoft announced to redesign its logo, which they have not updated for the past five years. Currently, Facebook has also revealed its new brand redesign. This big news was announced in a blog post by the chief marketing officer of the platform, Antonio Lucio. According to him, the redesigning will help customers to better understand about the company, which is behind the apps they are using. Lucio further writes that the brand wants explicitly to differentiate the Facebook app from the Facebook company. This new branding has been designed for clarity, and it has used custom typography and capitalization in order to create a visual distinction between the company and the app. The various apps that fall under the Facebook company brand as enlisted by Lucio include the Facebook app, Instagram, WhatsApp, Messenger, Oculus, Workplace, Calibra, and Portal. All these applications and technologies have been sharing the infrastructure for years, plus the teams that are behind them work together recurrently. Hence, the new FACEBOOK logo will be there on each separate product, new company website, and marketing materials. Twitter’s CEO, Jack Dorsey’s Reaction Jack Dorse, the CEO of Twitter, did not miss the opportunity of criticizing. Even though his mocking was not very direct, but the expressions said it all. Other people’s review Dorsey is not the only one mocking the new logo design, political commentators, and tech journalists did not stay behind either. Edward Hardy said that “This is Facebook's new corporate logo Someone spent millions on that.” The Verge's Nilay Patel said, “Facebook letting Mark Zuckerberg personally design a new logo in Word 97 was an interesting choice.” According to Caesy Newton, “The new Facebook logo is just … the opening titles from Succession?” US Senator, Elizebath Warren also tweeted, “Facebook can rebrand all they want, but they can’t hide the fact that they are too big and powerful. It’s time to #BreakUpBIGTECH.” Facebook’s Point of View Despite the negative comments and mocking, Facebook is still firm on its decision. According to the company, Facebook has always been using its social network’s word-mark to depict the company as in full length. But now, after 15 years from its founding, Facebook has become far more comprehensive as a parent brand, and the company apparently felt the need to differentiate itself from the social network it was constructed upon.
The company also reported that the new logo has used custom typography and is “designed for clarity,” having the main objective of creating a “visual distinction between the company and the app.” In addition to this, Facebook company says that the purpose of including “from Facebook” is to make people aware that all of its apps have “shared infrastructure” and they rely on many of the same teams. Antonio Lucio, Facebook’s chief marketing officer, writes that “people should know which companies make the products they are using.” However, in the synchronous time, it feels like the new logo might also be an attempt to keep Facebook’s different brands distinguished, and to amid the almost nonstop controversy. These different logo designs seem to portray that Facebook: the company is not entirely defined by Facebook: the social network, perhaps, they just happen to share the same name and controlling interests. Another Announcement In his blog, named “Introducing our new company brand,” By Antonio Lucio, Chief Marketing Officer of Facebook company, he gave the information about the timings when new Facebook brand will officially be in use. He also stated that it will initiate a new company website. His exact words were, “Over the coming weeks, and we will start using the new brand within our products and marketing materials, including a new company website”. The importance of a website in this digital marketing era cannot be denied; the news shows that Facebook company may be laying hands on expanding business even furthermore. Conclusion Even though people have been mocking Facebook, but the brand seems quite confident about their new strategy of distinguishing the company with its applications. There is always a reason behind every change; let’s see with this improvised strategy what drastic change Facebook will offer in the future. Logos are the fastest way to memorize and hence, recognize a brand. This is why all top-notch companies put great emphasis on designing their logo.
Why is that 80% of Americans can easily recognize the logo of brands like Google, Apple, Nike, McDonalds as compared to the logos of lesser-known brands? Logo is the front door of your brand; it gives the direct entry to your business. It's a greeting. It's an energetic force. It launches first impression. All the world-famous logos have these ingredients embedded down in their logo's identity. You must be pondering over what makes a successful logo design? Successful logos stand out from the crowd, are easily recognizable, and reflect a brand's value. They look timeless, professional, and build instant trust. Successful logos are flexible. They look good in any size, any place. Market trends are ever-changing. However, characteristics like patterns, colors, typography have a massive impact on how your logo will be perceived. And this is something all the big brands have been following that keeps them connected to their audience. Several brands have raised the bar of logos too high. This is because people have always remembered iconic logos due to the incredible success of the brands they represent. We can learn a lot from their brands if we study their pattern and tactics adhesively. Certain brands have been so successful that their logos are forever embedded in our memory. This includes brands like Nike, Coca-Cola, Google, Microsoft, Amazon etc. Do you wonder how the logos of these insanely successful brands are so easily recognized while others fail to achieve the same level of success as them? It's a mind-boggling puzzle. Here we have made things easier for you and listed down five reasons why these brands are thriving. They are designed and shaped correctly The dimensions and shapes of your logo can make a critical impact. Flat designs are generally more successful than intricate ones, Microsoft and Yahoo are perfect examples for this. However, certain beveled logos have also been successful, for example, BMW, Volkswagen, and Mercedes. Plus, if you research the top global brands, you will notice rectangles has been used far more often than any other regular shape. They are simple and clear Simplicity is the real winner. One of the core goals of catchy logos is simplicity. The type of color, design, typeface, size. Everything matters. Most of the famous brands don't have more than two colors in their logo to incorporate simplicity and avoid too much complexity. Consumers will remember your logo far more easily if it only entails one color, which can also become a synonym for your brand. They carry consistency Your brand must have an unmatched consistency that is evident and unwavering. If your logo on a signboard is different from your logo on other brand merchandise, your brand will not achieve the exact success it's aiming for. Neither will it adhere to the look it wants and, therefore, can be challenging to remember easily. Consistent logos help your consumers to remember your brand. While searching for packages on shelves, and they will choose it over your competitors" because they are familiar with it. They are highly memorable A logo should also be significant. And to accomplish this, it needs to be simple and easy to recall. McDonald's golden arches are a perfect example of a logo that stays in mind and stands out from other brands. They reflect the product/services Your logo, in one way or the other, should be able to reflect the product/service you're selling. You can consider Apple, for example. The original logo had Isaac Newton by an apple tree with the words 'Apple Computer Co' incorporated on it. However, the current logo is simple, sleek, just as their products are. The logo is aligned with their products, which are impeccable and sophisticated. Similarly, if you own a restaurant, you wouldn't want a bag to represent your brand but rather a tuna to describe the cuisine you offer. Make it effortless Your logo design is one of the most exciting elements of your brand. However, this doesn't mean that you should incorporate too many details in it and get carried away with your approach. A simple method can make your logo more versatile and flexible that can be used across a wide range of media. Keep it relevant It does not matter how fascinating your logo is, if it doesn't represent your business correctly. Pink is hardly a suitable color for a 'masculine' brand. If your logo is simple and has just one color in it, the typography should be authoritative and visible. If you're having a hard time figuring what kind of logo you should use, you can always do some research on your competitors' brand. Be Loud and Distinctive All iconic brands have been loud and distinctive. They stand out from their competitors regardless of where they appear. While you can always drive some inspiration from your competitors, it is essential to note that you must be unique in your own right. It is also crucial that you have something memorable about the imagery you insert in your logo. The more distinct your logo the easier it is for your potential customer to remember and recall. A lot of people form stable and robust bonds with iconic brands based on the company's long history and abundant popularity that has led to continuous success. For example, people don't purchase shoes from Nike because it's the only shoe brand. Neither are they buying shoes from them because it offers reasonable market rates. But instead, they do so because they are buying the idea that anyone can accomplish anything thanks to the 'Just do it' slogan. All the iconic brands have mastered phycological marketing. These brands spend years and years in crafting a unique personality for their brand that sells concepts and ideas that resonate very clearly with what people want to buy. Iconic brands play a massive part in the everyday life of their consumers and hence enjoy a great deal of brand loyalty-sometimes so much so that other companies can't compete at all. While the features of these iconic brands aren't set in stone, the majority of the experts agree that the following features are what sets these brands apart from their competitors. Their solid historical and cultural attachment: Iconic brands penetrate the beliefs and values of the society. Their logo becomes a visual sign of what the brand offers. It reflects their purposes, values, stories of the target audience. This makes it easier for the brand to connect to even the most complicated of consumers. Their personality and brand image: Even though it's a digital age, iconic brands have identities that prevail in other brands because they are powerful, easy-to-recognize, consistent, and compelling. We offer you high quality logo designs. Their unique story and history: Regardless of what happens, ruling brands remain loyal and faithful to their account. And their logo is an accurate representation of their values. This means that even though trends and brand offerings change and enhance massively, the original brand identity remains constant, and the logo is a visual proof of that. For example, brands like Nike, Adidas, Apple have kept their logos the same for the last two decades, even though their brand has outgrown its original capacity. However, it is essential to note that your brand may follow all these steps and still be not be as iconic or successful as your competitors. Your brand's logo should equate your products and services in parallel to your consumer's expectations from your brand. Having an incredible logo will not save a sinking brand due to inferior quality products. However, if you know your products/services are amazing and carry a high potential, your logo can promise you long term success. Check out Uptown Logo Design to get Iconic Logos Uptown logo design offers you incredible logos that will give your brand an iconic and professional image. Our team of highly skilled and creative graphic designers know how to mold logos according to the client’s requirements. If you’re looking for premium quality and creative logos that represent your brand in its true essence check out our website. Within just 5 years, Uptown Logo has created over a thousand logos for wide range of clientele. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
March 2020
Categories
All
|