Facebook v/s Twitter Facebook and Twitter are two of the biggest social media giants. The controversies between social networking websites regularly go On and Off. Both these social media giants have brought the world close together. With this rapid increase in technology, these social media sites are giving rise to new social media trends. Every day people are getting more social media literate, and developments are going on a whole new level. Facebook is a social networking service, a for-profit corporation owned by the world-famous, Mark Zuckerberg. This social networking site was launched in 2004; it has 1.15 billion plus users worldwide. It can be used via mobile phones, laptops, desktops, and tablet computers. Facebook is a free website and allows everyone to register and create profiles, send messages, upload images, videos, and stay connected. The mission of this most popular social networking website is to give people the power to share and to help make the world more open and connected. On the other hand, another giant is Twitter, which is an online news, and social networking service. It was launched in 2006 and has 560 million plus users worldwide. On Twitter, users interact through tweets, and the limit of each tweet is only restricted to 140 characters. Twitter’s mission statement states, “To give everyone the power to create and share ideas and information instantly without any barriers.” Recently, Facebook unveiled a new logo to distinct its company from its core social network website. The blog was published on Facebook newsroom by Antonio Lucio, Chief Marketing Officer of Facebook, on the 4th of November, 2019, since then people have been showing love-hate reaction to the brand. Background Rebranding logo designs has started as a trend these days. Very recently, Microsoft announced to redesign its logo, which they have not updated for the past five years. Currently, Facebook has also revealed its new brand redesign. This big news was announced in a blog post by the chief marketing officer of the platform, Antonio Lucio. According to him, the redesigning will help customers to better understand about the company, which is behind the apps they are using. Lucio further writes that the brand wants explicitly to differentiate the Facebook app from the Facebook company. This new branding has been designed for clarity, and it has used custom typography and capitalization in order to create a visual distinction between the company and the app. The various apps that fall under the Facebook company brand as enlisted by Lucio include the Facebook app, Instagram, WhatsApp, Messenger, Oculus, Workplace, Calibra, and Portal. All these applications and technologies have been sharing the infrastructure for years, plus the teams that are behind them work together recurrently. Hence, the new FACEBOOK logo will be there on each separate product, new company website, and marketing materials. Twitter’s CEO, Jack Dorsey’s Reaction Jack Dorse, the CEO of Twitter, did not miss the opportunity of criticizing. Even though his mocking was not very direct, but the expressions said it all. Other people’s review Dorsey is not the only one mocking the new logo design, political commentators, and tech journalists did not stay behind either. Edward Hardy said that “This is Facebook's new corporate logo Someone spent millions on that.” The Verge's Nilay Patel said, “Facebook letting Mark Zuckerberg personally design a new logo in Word 97 was an interesting choice.” According to Caesy Newton, “The new Facebook logo is just … the opening titles from Succession?” US Senator, Elizebath Warren also tweeted, “Facebook can rebrand all they want, but they can’t hide the fact that they are too big and powerful. It’s time to #BreakUpBIGTECH.” Facebook’s Point of View Despite the negative comments and mocking, Facebook is still firm on its decision. According to the company, Facebook has always been using its social network’s word-mark to depict the company as in full length. But now, after 15 years from its founding, Facebook has become far more comprehensive as a parent brand, and the company apparently felt the need to differentiate itself from the social network it was constructed upon.
The company also reported that the new logo has used custom typography and is “designed for clarity,” having the main objective of creating a “visual distinction between the company and the app.” In addition to this, Facebook company says that the purpose of including “from Facebook” is to make people aware that all of its apps have “shared infrastructure” and they rely on many of the same teams. Antonio Lucio, Facebook’s chief marketing officer, writes that “people should know which companies make the products they are using.” However, in the synchronous time, it feels like the new logo might also be an attempt to keep Facebook’s different brands distinguished, and to amid the almost nonstop controversy. These different logo designs seem to portray that Facebook: the company is not entirely defined by Facebook: the social network, perhaps, they just happen to share the same name and controlling interests. Another Announcement In his blog, named “Introducing our new company brand,” By Antonio Lucio, Chief Marketing Officer of Facebook company, he gave the information about the timings when new Facebook brand will officially be in use. He also stated that it will initiate a new company website. His exact words were, “Over the coming weeks, and we will start using the new brand within our products and marketing materials, including a new company website”. The importance of a website in this digital marketing era cannot be denied; the news shows that Facebook company may be laying hands on expanding business even furthermore. Conclusion Even though people have been mocking Facebook, but the brand seems quite confident about their new strategy of distinguishing the company with its applications. There is always a reason behind every change; let’s see with this improvised strategy what drastic change Facebook will offer in the future.
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