Logos are the fastest way to memorize and hence, recognize a brand. This is why all top-notch companies put great emphasis on designing their logo.
Why is that 80% of Americans can easily recognize the logo of brands like Google, Apple, Nike, McDonalds as compared to the logos of lesser-known brands? Logo is the front door of your brand; it gives the direct entry to your business. It's a greeting. It's an energetic force. It launches first impression. All the world-famous logos have these ingredients embedded down in their logo's identity. You must be pondering over what makes a successful logo design? Successful logos stand out from the crowd, are easily recognizable, and reflect a brand's value. They look timeless, professional, and build instant trust. Successful logos are flexible. They look good in any size, any place. Market trends are ever-changing. However, characteristics like patterns, colors, typography have a massive impact on how your logo will be perceived. And this is something all the big brands have been following that keeps them connected to their audience. Several brands have raised the bar of logos too high. This is because people have always remembered iconic logos due to the incredible success of the brands they represent. We can learn a lot from their brands if we study their pattern and tactics adhesively. Certain brands have been so successful that their logos are forever embedded in our memory. This includes brands like Nike, Coca-Cola, Google, Microsoft, Amazon etc. Do you wonder how the logos of these insanely successful brands are so easily recognized while others fail to achieve the same level of success as them? It's a mind-boggling puzzle. Here we have made things easier for you and listed down five reasons why these brands are thriving. They are designed and shaped correctly The dimensions and shapes of your logo can make a critical impact. Flat designs are generally more successful than intricate ones, Microsoft and Yahoo are perfect examples for this. However, certain beveled logos have also been successful, for example, BMW, Volkswagen, and Mercedes. Plus, if you research the top global brands, you will notice rectangles has been used far more often than any other regular shape. They are simple and clear Simplicity is the real winner. One of the core goals of catchy logos is simplicity. The type of color, design, typeface, size. Everything matters. Most of the famous brands don't have more than two colors in their logo to incorporate simplicity and avoid too much complexity. Consumers will remember your logo far more easily if it only entails one color, which can also become a synonym for your brand. They carry consistency Your brand must have an unmatched consistency that is evident and unwavering. If your logo on a signboard is different from your logo on other brand merchandise, your brand will not achieve the exact success it's aiming for. Neither will it adhere to the look it wants and, therefore, can be challenging to remember easily. Consistent logos help your consumers to remember your brand. While searching for packages on shelves, and they will choose it over your competitors" because they are familiar with it. They are highly memorable A logo should also be significant. And to accomplish this, it needs to be simple and easy to recall. McDonald's golden arches are a perfect example of a logo that stays in mind and stands out from other brands. They reflect the product/services Your logo, in one way or the other, should be able to reflect the product/service you're selling. You can consider Apple, for example. The original logo had Isaac Newton by an apple tree with the words 'Apple Computer Co' incorporated on it. However, the current logo is simple, sleek, just as their products are. The logo is aligned with their products, which are impeccable and sophisticated. Similarly, if you own a restaurant, you wouldn't want a bag to represent your brand but rather a tuna to describe the cuisine you offer. Make it effortless Your logo design is one of the most exciting elements of your brand. However, this doesn't mean that you should incorporate too many details in it and get carried away with your approach. A simple method can make your logo more versatile and flexible that can be used across a wide range of media. Keep it relevant It does not matter how fascinating your logo is, if it doesn't represent your business correctly. Pink is hardly a suitable color for a 'masculine' brand. If your logo is simple and has just one color in it, the typography should be authoritative and visible. If you're having a hard time figuring what kind of logo you should use, you can always do some research on your competitors' brand. Be Loud and Distinctive All iconic brands have been loud and distinctive. They stand out from their competitors regardless of where they appear. While you can always drive some inspiration from your competitors, it is essential to note that you must be unique in your own right. It is also crucial that you have something memorable about the imagery you insert in your logo. The more distinct your logo the easier it is for your potential customer to remember and recall. A lot of people form stable and robust bonds with iconic brands based on the company's long history and abundant popularity that has led to continuous success. For example, people don't purchase shoes from Nike because it's the only shoe brand. Neither are they buying shoes from them because it offers reasonable market rates. But instead, they do so because they are buying the idea that anyone can accomplish anything thanks to the 'Just do it' slogan. All the iconic brands have mastered phycological marketing. These brands spend years and years in crafting a unique personality for their brand that sells concepts and ideas that resonate very clearly with what people want to buy. Iconic brands play a massive part in the everyday life of their consumers and hence enjoy a great deal of brand loyalty-sometimes so much so that other companies can't compete at all. While the features of these iconic brands aren't set in stone, the majority of the experts agree that the following features are what sets these brands apart from their competitors. Their solid historical and cultural attachment: Iconic brands penetrate the beliefs and values of the society. Their logo becomes a visual sign of what the brand offers. It reflects their purposes, values, stories of the target audience. This makes it easier for the brand to connect to even the most complicated of consumers. Their personality and brand image: Even though it's a digital age, iconic brands have identities that prevail in other brands because they are powerful, easy-to-recognize, consistent, and compelling. We offer you high quality logo designs. Their unique story and history: Regardless of what happens, ruling brands remain loyal and faithful to their account. And their logo is an accurate representation of their values. This means that even though trends and brand offerings change and enhance massively, the original brand identity remains constant, and the logo is a visual proof of that. For example, brands like Nike, Adidas, Apple have kept their logos the same for the last two decades, even though their brand has outgrown its original capacity. However, it is essential to note that your brand may follow all these steps and still be not be as iconic or successful as your competitors. Your brand's logo should equate your products and services in parallel to your consumer's expectations from your brand. Having an incredible logo will not save a sinking brand due to inferior quality products. However, if you know your products/services are amazing and carry a high potential, your logo can promise you long term success. Check out Uptown Logo Design to get Iconic Logos Uptown logo design offers you incredible logos that will give your brand an iconic and professional image. Our team of highly skilled and creative graphic designers know how to mold logos according to the client’s requirements. If you’re looking for premium quality and creative logos that represent your brand in its true essence check out our website. Within just 5 years, Uptown Logo has created over a thousand logos for wide range of clientele.
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