Logo Designing Logo designing is not just a profession; it is a skill, a talent, an art that comes from within a person. Today, every brand needs a logo design in order to target its audience. Iconic logos have the power to connect and communicate with the right audience. The best logo designs are made by the expert and professional logo designers who are well aware of the importance of a logo for a brand. They know that the logo is the face of the brand and has full power to make or break the audience. Hence, they design logos with such creativity that they become the best logo designs of their time. “Design is the intermediary between information and understanding." -- Hans Hoffman, artist and teacher Wondering how Custom logo designers create logos with so much expertise? Scroll down below to know the secret. What is Illustrator? In order to design an iconic logo, you do not have to be extra or create something complicated to grab consumers’ attention. Simple and elegant logo designs have always been proven as the best ones to attract customers. One of the much-used software for logo designing is Adobe Illustrator; it is a professional vector-based design and drawing software program. Basically, any illustrator program allows us to create everything, starting from single design elements to complete compositions. Designers have been using Illustrator for creating posters, symbols, patterns, logos, icons, etc. Steps on Creating Logo Designs on Illustrator Roll below to read 4 simple steps to guide you on how to make a logo design on illustrator: 1.Start by knowing the brand This is the first and the most important step; before you start doing anything, the first thing you must do is to know the brand. Ask the clients about brand personality, its targeted audience, what do they expect from you, and everything that you must ask which will help you in learning about the brand. This is the most important step because, until and unless you do not know about the brand personality and its goals you won’t be able to design a logo that will be best to attract its targeted customers. Once you are done learning about the brand, then its time to move to the second step. 2. Find keywords and sketch your ideas around them Next, you need to do is make a list of keywords. You do not have to be very specific. Write all the words that come to your mind. For example, if it is a car brand, you can write keywords like fastest, fire, massive engine, heavy-duty, beast, etc. This list of keywords is going to stay with you only and will act as a tool for brainstorming images and taglines which you could use for designing in the logo. Once you are done figuring out the words and drawing the sketches, next you must do is show the sketch to your client and get it approved by them. Up till now, you were doing all this work roughly. Once after your concept sketch is approved, it is now time to use illustrator. 3. Let’s get started with illustrator
Remember that choosing the right color combinations is very essential in order to connect with the right audience. Know that every type of audience has unique color psychology. For example, you cannot use black and white color for a kid’s brand, or red and orange color combination for old aged people. Every audience gets attracted to a specific color combination.
While choosing the font, choose the one which best complements your illustration and does not go against your brand and illustration’s main aura. If your logo design is a wordmark type, that contains the name of the brand only, then you will have to express the brand’s values and aesthetics along with the use of typography. Here you need to be extra careful while choosing the font because the characters carry complete meaning and personality within themselves. Try exploring all options, different colors, sizes and shades. There is no harm in exploring every option and then go with the one which you think is the best. Furthermore, being a novice logo designer, don’t restrict yourself to a single font just because all the famous logo designers have used it. You never know the innovation in your logo creation could be the next best logo design. 4. It’s time to present your logo Finally, when you get satisfied with your creation, then present the customized logo design to your client. Make sure you send all the files that are needed to be used to display logo designs in multiple mediums, which include horizontal and vertical versions, full-colored version, black-and-white version, black only, and white only versions of each. At last, you are ready to go, present your design and get all the appreciations. The process may look a bit confusing, but once you start drawing, you will love using the software. All you have to do is start. And remember to explore each and every option; this will not just tell you which options are best to go for your logo design, but will also guide what option you must not choose. Nevertheless, it would be a great experience and a constructive process. To learn more about logo designing, visit Uptown Logo Design - One of the best logo company in the USA. "It's through mistakes that you actually can grow. You have to get bad in order to get good."
-- Paula Scher, graphic designer and painter
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