There was the common era of the black and white being used broadly. From newspaper to television, medium of communication and entertainment, black and white were always close to the people, which, world love to date, as the combination in logos especially. People to create the identity of the brand, have experimented with colors and combinations, to get and give the best of every type. The logos are organized by keeping the demands of the target audience, but some logos are universal which targets everyone. Just like that, out of many colors, we consider the black and white logos to be comprehensive, which have been working to provide the best for tedious decades. Large companies did introduce their logo, which was simple but effective, having the black and white color, which not only become identity but memory for many years. From the office, with the glass door for entrance to the receipt or invitation cards, the black and white logo always had the eye-catching aesthetics. Imagine having the color logo on the glass door, would that be the attractive enough? I guess no, the sober choice of the colors would be black or white. Just like that, on the visiting cards, if you put various colors from the rainbow, then it may turn cause fleer when people see it. But it does not deny the importance of the logos with the other attractive colors, but the era of minimalism has all the options for various things. Let us look at 15 brand logos, which changed the way people look at it. Nike Nike, the company which took its name from the Greek goddess of the victory, and the brand which does not need any introduction, has the logo of the black color for years. Not only using black and white, but ruling the market for years. The logo by look is the simplest, but the impact is creating the buzz all over the world. The logo of Nike, was introduced in 1971, which was the blue-lined swoosh, and Nike was printed between it. But that logo was not well developed as the logo used to look like any random design, with no unusual aspect and study of the logo design. And in 1985, the black color logo was introduced, and Nike typography was given to it, which has no much different than the recent one but when they introduced that, it had the black box in which the swoosh is completely white with the Nike text given on it. And again, the final and the present logo was introduced in a short time after that. The Black and white colors look like the king colors, besides the goddess name Nike. The only logo that did not get that good response was the first logo design with the blue line with only. And some orange logo was introduced, but that design fed away very early. The black and white logo which prominently showcase to the world the symbol which showcases the positivity, victory, and happiness. For long, that logo was company red color, which defined the passion, according to the company. But the most sober design they thought of creating was the black, which they are using it now for a long time. It had provided the vibes of positivity and well being, as the logo also symbolizes the ‘all right’ or ‘all is good.’ Apple Inc. Logo Apple Inc., who would not be similar to it, of course, most percentage would be. This company had a long history with the logo evolution, starting with the logo of the multiple colors, which gave the color impression of the rainbow in earlier days. After a while, they have changed the approach to the minimalization and made it wholly black or white, with time to time. Currently, the Apple Inc. has the complete black logo in 2019. The giant industry uses these colors because they know the impression of what can be the most satisfying. The soberness and calmness of these colors have connected the broader audience. Suppose, if this company had a colorful logo with various designs, it would not impact the same way. New York Yankees The favorite franchise of the area of US, it had made many fans. And it did not only get popular with as the logo of sports team alone, but the franchise had multiple products in the field of sports have been creating buzz. The New York Yankee logo is not black, but the brown colors with the contrast looks almost black. The first logo which created in 1902, had variations more than desired, many designed was repeated but the most prominent design of the logo was that brown and black contrast logo, which people can see with any product like cap, sports kit, jersey belonging to it. The logo is similar to the majority because of colors and design. Puma The German company, which is mainly famous for the footwear and athletic accessories, also having the black logo for long. The black logo which consists of the design of the leaping puma, also called the panther. The color is nostalgic to many, and the logo symbolizes the courage of the cougar to fly high. Which is also the symbolization of the athlete, who should work faster like cougar and try to fly high, in every sport and field they are contesting in. Adidas The company which is no lesser than any other company in the competition of the footwears, has the most successful logo design for many years. The secret of success is the use of unique color, and often that is black. But at times, they have experimented with various colors, but again they lead the logo with black or white. Accenture The black is having a great time of life, as every giant firm is utilizing it for logo purposes. One of those is the Accenture, which provides software solutions to various people throughout the US and the world. The black logo containing the text of the name and one greater-than sign is penned down above the t in the Accenture, which represent the more the growth and success with time. For more information visit our website: https://www.uptownlogodesign.com/logo-design Cartoon Network
Now, who does not know about this one, the Cartoon Network, which is not the name of the channel, but it is the feeling for the many. The Millennials, Generation Y, and Generation Z know the black and white of the cartoon network, as they have seen the evolution of the logo in their lifetime, no matter how many times it changed but two colors that remained constant are the black and white in its logo. Is not it the great, or irony in some way, the channel of cartoon, which is full of neon colors, has the logo which is black and white throughout its lifetime? The reason for it being the impression it creates on the people. Black and white can be the unique colors among all the colors being used in the episodes. BBC The British Broadcasting Corporation, might have changed their logo to the red and white but It had been the black for long. This eventually becomes a recognition; however, news channels are a requirement in any way; people often go for content. But the black logo design of the BBC is still fresh in peoples mind, which they eventually use, still on their web. Olay The Olay, also called the Oil of Ulan, had the long run when it comes to logo. Their first logo was in the market for around 50 years, without any change. From 1952 to 1999, the initial logo was working, which was of course, black, the color was common in classic times. But when they changed the logo in 1999, it was also the black, at that time usage of multiple other, and neon colors were common, but they decided to give it black and white. Because the black and white impresses, and give impression of positivity when it comes to brand logo. The logo had multiple updates from 1999 till 2019, but the common factor among all was the use of black and white in the logos. L’Oréal The L’Oréal being the world’s largest cosmetic company, feature the black colors in its logo as background, while the wordmark is in the white. While providing consistently excellent services, the company had not changed the logo for long like Olay, from 1906 to 1962, one shape was incorporated, while post-1962 till present the second design is operational. However, a bit of an experiment with colors was performed. The most important, and present colors are black and white, like every other industry we have mentioned above. Calvin Klein The Calvin Klein offering not so attractive logo, but it steals all the show providing the logo containing wordmark only, while the market replete with brands having logo plus watermark. The history of the logo varied from the time being, as it was the main company people desired to avail while clothing. With a white background and black wordmark, the logo is being the charm of the brand. Uber Uber, founded in 2009, has changed the way online cab industry worked by taking and providing essential and revolutionary measure of ease and quality. The first logo, which introduced for the company’s original name “Uber Cab,” was designed with the UC illustrated in white with black background and boundaries. With having the new name, the logo was changed to demonstrate the U and with the wordmark of UBER in black fonts. Conquering all the doubts, the company showcase the color of luxury and futuristic design. They did provide both with their technology as well. Wikipedia The logo of the online encyclopedia, which transformed the way the world used to gather information, be it student or professional, everyone favored by the site over time. The logo of Wikipedia is the unfinished globe constructed in jigsaw pieces, while some pieces are missing in the upper layers. The colors with which most people would be familiar are black and white. White globe with the black ‘W’ on it, is the logo structure of it. The educational website did not change the logo much but stuck to few logos with similar designs, with various colors, however the final color of white and black came later but it became the most used, and showcased the paper and pen type of image to the audience. WWF The name may be similar, but that is not what most people might be thinking. Yes, that is not the world wide fight, but the World Wide Fund for Nature, formerly known as the World Wide Fund. Having the logo showcasing panda only, with white color and black dot. Which usually describe the nature and the peace. Amazon The river-like logo in 1997, to the black color logo with a curvy yellow line, the logo of the Amazon has transformed. The online retail giant has had success in years, in no small measures. The yellow curve under the wordmark amazon describe the smile, while the wordmark in the black is the simple yet powerful element of the logo. Sony VAIO The computing machine has been the priority of the Sony VAIO, which made it one big and famous company among the competitor. The logo of the company replenishes the demand of the wordmark with its logo only. The black color logo of the company has a unique combination of the design, with various themes and meanings. The first two letter VA, are showcased in the curves, which formed the wave of some analog system, while IO is written in a way that showcases the number 10, ultimately provided the sense of some digital product. The smart way of delivering the design, and making it attractive with black color, became the reason of the logo being the most beautiful. No matter what company anyone establishes or owns, having the black logo makes the logo look most significant among every other color. The companies, the business, and individual service providers should hire someone to give them the best of the black and white. Chance of standing out would turn into surety of standing out with it. With the philosophy of “Less is more,” black and white can be the most when it comes to success. Some colors, people approve with yes; and for some colors, people feel like declining with no, but with black and white, they often have the feel of “WOW, when it comes to logo design.
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