Whenever we think of 1960s, the thing that mostly comes over our mind is the eccentric fashion wave, the hippie culture movement but there’s another thing from the 60s that shaped the current world’s trends- The graphic designs. The initial wave The graphic art in the sixties was divided into two main stylistic groups. Some artworks by artists kept on evolving with modern style that was slightly influenced by the ever-trending Swiss Style, which ended up having a crucial impact on the over all typography and the layout design during the era. A fusion of various ingredients The sixties were also a fabulous time for modernist illustration, having illustrators like Charley Harper making a huge mark in the design universe with his ideology of stylized design on grainy textures with colorful drawings and loud geometric shapes. This simple range of design had a very commercial appeal and found no difficulty in becoming a perfect fit for textile prints, as well as the graphic currency in the highly evolving advertising industry. The Hippie Culture Another massive trending wave in the 60s, was the psychedelic design which was influenced by the hippie, free love, rock ‘n’ roll movements. Also, the increased usage of hallucinogenic drugs affected the subjects of graphic designs. The Return In 2019, the vintage graphic designs of the 60s have taken a comeback with grainy images being used increasingly not just in graphic design but also real-time photography. A fusion of modern art and a vintage, psychedelic, 60s inspired graphic culture is being applied and created in a lot of areas of advertising. Successful brands like Dolce & Gabbana, HnM are quickly implanting the 60s influenced graphic in not just their clothing collections but also the artwork campaigns.
1 Comment
3/9/2022 08:17:39 pm
Excellent article! Your post is essential today. Thanks for sharing, by the way.
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